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Moroccan Soul. Gulf Elegance

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Inspired by Morocco’s rich fashion tradition, our designs draw from time honored techniques, artisanal knowledge, and a deep respect for craft.

Every piece is designed and produced in Morocco with intention and precision, then shaped for the way women in the Gulf live, host, and celebrate. Our caftans and fashionwear are fluid, refined, and considered, balancing modesty with presence, tradition with ease. They are created for meaningful occasions and designed to remain relevant beyond a single moment.

At Tarz Atelier, quality is never assumed. From fabric selection and tailoring to finishing and limited production runs, each garment is approached with uncompromising attention to detail. This commitment is felt in the drape, the comfort, and the confidence a piece carries when worn.

As a digital first fashion house, we believe refined Moroccan fashion should be accessible to women across the Gulf through an experience that reflects the same level of care. From discovery to delivery, we focus on a secure, transparent, and seamless online journey, supported by clear guidance, trusted payments, responsive service, and fast regional delivery.

Tarz Atelier

The Founders' Story

We’re Meriem and Hajar, two Moroccan sisters from Casablanca behind Tarz Atelier.

We grew up with the caftan as part of everyday life, not just special occasions. After years living between Paris, London, Québec and now Doha, we saw a deep appreciation for Moroccan caftans in the Gulf, but limited access to pieces that are truly well made and relevant to how women live today.

That’s why we’re building Tarz Atelier, an online fashion brand for women in the Gulf. All our pieces are designed and tailored in Morocco, with a focus on authenticity, wearability, and intention.

Tarz Atelier

The Moroccan Caftan

The Moroccan caftan is a centuries-old garment shaped by the Maghreb’s dialogue with Andalusian, Amazigh, and royal court traditions. Its signature details - Sfifa trim, Aakad silk buttons, and the defining Hzam belt—create a silhouette made for celebration. Over time, regional variations and family customs gave the caftan a profound cultural depth, making it a piece to be treasured, gifted, and worn at life’s milestones.

At TARZ, we honor these timeless techniques while refining lines and proportions for contemporary wear. We keep the soul of the craft intact, making its elegance resonate for today.

How We Work

We choose a thoughtful approach to how we create and do business.